With video blazing new audience and brand engagement, the 2018 NewFronts should be an important pivot point for producers and platforms as well as marketers getting more comfortable using video as a branding tool.
That will include direct-to-consumer brands eager to spin first-party data into next-generation marketing including video in all its forms, ranging from 6-second ads to long form as well as ad-supported OTT and social video. Adweek was pleased to once again host our annual NewFronts roundtable in partnership with the Interactive Advertising Bureau (IAB) at our headquarters in New York.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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