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As the 2018 Digital Content NewFronts winds down–at least the East Coast version–the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab this morning, and, over cold frittatas and think-cut bacon, hashed over some of the things we learned this week.
“It’s increasingly clear that digital advertising is moving more and more to sight, sound and motion,” said Randall Rothenberg, the IAB’s Chief Executive Officer.
Here are 6 key takeaways from this morning’s presentations, as well as the IAB’s 2018 Digital Video Viewers and Brand Connection report:
- The typical American spends just over 15 hours per month watching nearly 250 videos, according to IAB research
- Digital budgets are allocating more to video every year, according to the IAB
- Mobile, in-app video engagement is growing, with a video click-through rate that is 56 percent higher than banner click through rates, according to research presented by Anne Frisbie, InMobi senior...
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