Americans are consuming more streaming content on more devices, Nielsen reveals in its latest Local Watch Report.
As of November 2017, 65.3 million U.S. homes had an internet enabled device capable of streaming content to the TV (about 59 percent of the population). That’s up 9.7 percent from from 59.5 million in November 2016.
Adweek covered the trend of OTT usage on the local level in our April 16 issue, using Nielsen data included in this quarterly report.
Those who stream TV are streaming a lot.
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