30 Rock and Mad Men Snag Top Honors at the Emmys

THE PROGRAMMING INSIDER
Monday, September 21, 2009
 
Primetime Ratings:
Weekend Highlights
 

The 61th Annual Prime-Time Emmy Awards:

And the Winners Were…

 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

A Tasty Question

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Prime-Time Ratings:

Weekend Highlights

 
Friday 9/18/09

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

CBS 3.0/ 6
Fox    2.4/ 4
ABC 2.3/ 4
CW    0.9/ 2
 

-Total Viewers:

NBC: 7.48 million, CBS: 4.49, Fox: 3.81, ABC: 3.29, CW: 1.37

 
-Adults 18-49:

NBC: 1.9 rating/7 share, CBS and Fox: 1.0/ 3 each, ABC: 0.8/ 3, CW: 0.6/ 2

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:

Dateline (NBC), The Jay Leno Show (NBC)

 

-Friday’s Losers:

The ALMA Awards (ABC)
 
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-Ratings Breakdown:

NBC led the Friday troops with its combination of the two-hour season-premiere of Dateline (Viewers: #1, 7.38 million; A18-49: #1, 2.0/ 7 from 8-10 p.m.) and the fifth night (and Friday premiere) of The Jay Leno Show (Viewers: #1, 7.69 million; A18-49: #1, 2.1/ 7 at 10 p.m.). Once again, this is good news for NBC. Take a look at the half-hour breakdown for Dateline, which built as the show progressed. 

 

Dateline (NBC)

8:00 p.m. – Viewers: 6.08 million (#1), A18-49: 1.4/ 6 (#1)

8:30 p.m. – Viewers: 6.34 million (#1), A18-49: 1.5/ 6 (#1)

9:00 p.m. – Viewers: 7.87 million (#1), A18-49: 1.9/ 7 (#1)

9:30 p.m. – Viewers: 9.24 million (#1), A18-49: 2.3/ 8 (#1)

 

Retention for The Jay Leno Show out of 9:30 p.m. portion of Dateline was solid at 83 percent in total viewers and 91 percent among adults 18-49. Although losses from Friday to Monday are more than 50 percent, NBC accomplished what it had hoped for The Jay Leno Show, and that was solid sampling. Now let’s wait and see what happens once the start of the new season begins today. Here is Leno’s first week track (with Monday through Thursday based on the Live Plus Same Day nationals). 

 

The Jay Leno Show (NBC)

Monday 9/14/09 – Viewers: 18.42 million; A18-49: 5.3/14
Tuesday 9/15/09 – Viewers: 11.09 million; A18-49: 3.4/ 9
Wednesday 9/16/09 – Viewers: 13.36 million; A18-49: 3.5/10
Thursday 9/17/09 – Viewers: 8.82 million; A18-49: 2.7/ 8

Friday 9/18/09 – Viewers: 7.69 million; A18-49: 2.1/ 7
 

Elsewhere, it was typical Friday of repeats for CBS with its combination of Ghost Whisperer (Viewers: #3, 4.63 million; A18-49: #2, 1.1/ 4), Medium (Viewers: #2, 4.53 million; A18-49: #2, 1.0/ 3) and Numbers (Viewers: #3, 4.29 million; A18-49: #3, 1.0/ 3). 

 

In season-finale news, Fox game show Are You Smarter Than a 5th Grader? finished second in the 8 p.m. hour in total viewers (5.02 million), and third among adults 18-49 (1.0/ 4). That led into a repeat of Glee at 2.76 million viewers (#3) and a 0.9/ 3 in the demo — third in both categories at 9 p.m. Don’t forget that a half-hour version of Are You Smarter Than a 5th Grader? begins in first-run syndication today.

 

ABC aired its annual two-hour telecast of The ALMA Awards (Viewers: #4, 2.21 million; A18-49: #4t, 0.6/ 2 from 8-10 p.m.), which is never a competitive option, followed by veteran 20/20 at 5.45 million viewers (#2) and a 1.4/ 5 (#2) among adults 18-49 at 10 p.m. While 20/20’s performance was nothing to boast about, it was a vast improvement over lead-in The ALMA Awards.

 

The CW capped off this final Friday of the summer season with a repeat of Smallville (Viewers: #5, 1.57 million; A18-49: #4t, 0.6/ 2) and a repeat of the pilot episode of The Beautiful Life (Viewers: #5, 1.08 million; A18-49: #4t, 0.5/ 2), which was dead on arrival on Wednesday.