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I got my start in advertising by accident. I never went to ad school or film school; I made videos on YouTube that went viral, and brands started reaching out.
I’ve worked with brands big and small, and I started to notice that many brands—especially the less established ones—would make the same mistakes with their video strategy.
What works for Apple and Nike is not what works for everyone else. Even though we all know that intuitively, we still get seduced.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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