24 to Conclude in May

THE PROGRAMMING INSIDER

Monday, March 29, 2010

 
Primetime Ratings:

Weekend Highlights

 

Ratings Box:

What’s Hot/What’s Not
 

On the Air Tonight:

Prime-Time Programming Options

 

TV Tidbits:

Notes of Interest  
 

TV Trivia Time:

Happy Passover

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Prime-Time Ratings:

Weekend Highlights

 
Friday 3/26/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

NBC 4.4/ 8
ABC   4.1/ 7
Fox     2.5/ 4
CW    0.7/ 1
 

-Total Viewers:

CBS: 10.32 million, NBC: 6.58, ABC: 6.40, Fox: 3.99, CW: 1.06

 

-Adults 18-49:

CBS: 3.3 rating/11 share, ABC: 2.0/ 7, NBC and Fox: 1.4/ 5 each, CW: 0.4/ 1

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 30 percent at this same point last year to approximately 36 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners:

 2010 NCAA Basketball: Regional Semi-Finals – Day 2 (CBS)

 

-Honorable Mention:

Jamie Oliver’s Food Revolution (ABC)

 

-Friday’s Losers (excluding repeats):
Nothing, for a change.

 
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-Ratings Breakdown:

It was an easy Friday victory for CBS, with day two of The Regional Semi-Finals on 2010 NCAA Basketball at an estimated 10.32 million viewers and a 3.3 rating/11share among adults 18-49 for the prime-time (8-11 p.m.) portion. Here are the results by half-hour:

 

2010 NCAA Basketball: Regional Semi-Finals – Day 2

8:00 p.m. – Viewers: 9.75 million (#1), A18-49: 3.0/11 (#1)

8:30 p.m. – Viewers: 11.17 million (#1), A18-49: 3.4/12 (#1)

9:00 p.m. – Viewers: 11.03 million (#1), A18-49: 3.5/12 (#1)

9:30 p.m. – Viewers: 9.30 million (#1), A18-49: 3.1/10 (#1)

10:00 p.m. – Viewers: 10.68 million (#1), A18-49: 3.6/11 (#1)

10:30 p.m. – Viewers: 9.96 million (#1), A18-49: 3.4/11 (#1)

 

One year earlier, the comparable match-ups averaged 11.00 million viewers and a 3.8/11 in the demo, based on the final nationals, on March 27, 2009. 

 

In time period premiere news, Jamie Oliver’s Food Revolution on ABC kicked-off in the Friday 9 p.m. hour (following last Sunday’s preview) with a respectable second-place finish in both total viewers (7.51 million) and adults 18-49 (2.6/ 8). Comparably, this was a double-digit improvement over anything the network has aired in the time period this season (including Ugly Betty, Shark Tank and 20/20). 

 

Earlier in the evening on ABC was a repeat of Jamie Oliver’s Food Revolution at 5.45 million viewers (#3) and a 1.6/ 6 among adults 18-49 (#2) at 8 p.m. At 10 p.m., veteran 20/20 capped off the evening for the alphabet net with 6.25 million viewers (#3) and a second-place 1.9/ 6 in the demo at 10 p.m.

 

Over at NBC, recently introduced Who Do You Think You Are?, featuring Matthew Broderick last night, finished second in total viewers (6.21 million) and third among adults 18-49 (1.5/ 2) at 8 p.m. That led into the two-hour edition of Dateline at 6.77 million viewers and a 1.5/ 5 in the demo from 9-11 p.m., with the half-hour breakdown as follows:

 
Dateline (NBC)

9:00 p.m. – Viewers: 6.40 million (#3), A18-49: 1.3/ 4 (#4)

9:30 p.m. – Viewers: 6.62 million (#3), A18-49: 1.3/ 4 (#4)

10:00 p.m. – Viewers: 6.84 million (#2), A18-49: 1.5/ 5 (#3)

10:30 p.m. – Viewers: 7.21 million (#2), A18-49: 1.6/ 5 (#3)

 

Fox populated the evening with a repeat of House (Viewers: #4: 3.69 million; A18-49: #4, 1.2/ 4) and an original installment of Kitchen Nightmares (Viewers: #4: 4.29 million; A18-49: #4, 1.7/ 5), which deserves accolades for building by 42 percent in the demo out of House. And The CW aired repeats of America’s Next Top Model (Viewers: #5: 1.44 million; A18-49: #5, 0.6/ 2), Fly Girls (Viewers: #5, 777,000; A18-49: #5, 0.3/ 1) and High Society (Viewers: #5, 586,000; A18-49: #5, 0.2/ 1). Just what we needed…encore telecasts of Fly Girls and High Society!