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Truck ads have long relied on revving engines, peeling tires spattering mud and other generally loud devices to showcase pure horsepower, often accompanied by a rock soundtrack.
Ram grabs your attention in a different way in its new ad showcasing the distinctive power of its 2021 Ram 1500 TRX truck, going with a tactic of surprising, and effective, restraint.
The cinematic “Sandman” spot from Dallas-based agency The Richards Group relies on capturing the mood of a desolate desert landscape, setting the scene with shots of a serpent slithering through sifting sands and lumbering lizards grazing through the vast barren expanse.
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