Facebook Looks To Bolster Video Advertising With Acquisition Of LiveRail

Facebook’s latest acquisition is aimed at bolstering the quality of its video ads and premium video ads, as the social network announced that it has brought video-ad-technology company LiveRail into the fold.

LiveRailBanner650Facebook’s latest acquisition is aimed at bolstering the quality of its video ads and premium video ads, as the social network announced that it has brought video-ad-technology company LiveRail into the fold.

Facebook Vice President of Ads Product Marketing and Atlas Solutions Brian Boland welcomed LiveRail in a Newsroom post:

Today we’re announcing that we have agreed to acquire LiveRail, an advertising-technology company that helps companies like Major League Baseball, ABC Family, A&E Television Networks, Gannett, and Dailymotion serve better ads in the videos that appear on their websites and apps.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in