Inside IBM’s U.S. Open Digital Expo

During a rain-soaked evening this week in Flushing Meadows, Queens, N.Y., middle school kids took shelter while playing with IBM’s billboard-sized “Game Changer Interactive Wall” touch screen, which was found inside one of the many buildings on the U.S. Open Tennis Championship campus.

Agencies Open Brand Doors to Tech Startups

What’s an Israeli rock star doing at Young & Rubicam New York? Well, Yoni Bloch also runs Interlude, a startup that makes Web videos interactive.

Ad of the Day: Xerox

Once upon a time, photocopying a piece of paper was a big deal. But in 2012, the list of things we can accomplish with technology has become limitless, and in turn, completely overwhelming. The things that were supposed to make life easier are instead making it more complicated. Accordingly, the hot topic du jour isn't just innovation, but simplification.

Xerox Sifts Through Your Email

Xerox, continuing its push to shed an outdated image as a copier company, is detouring into the headshrinking game.

Y&R welcomes other brands into Xerox ads

In a muddled crossover we could surely live without, Xerox is welcoming other brands (and in some cases, the brand icons, including Mr. Clean and the Target bull's-eye dog) into […]