Marketing ROI Is in Your Past
Performance Marketing
That rumor we’ve been hearing for years is simply not true: "Marketing ROI is in your past." And it never will be, as human nature does not and will not [...]
McCann Account Leader and Former Breck Girl Eileen McKenna Dies
Brand Marketing
Eileen McKenna, a child actor in high-profile commercials who went on to forge a career at ad agencies like Wells Rich Greene and McCann Erickson, died of cancer Sunday at [...]
Y&R’s Shelley Diamond Takes New Global Role
Brand Marketing
In 23 years at Young & Rubicam, Shelley Diamond has managed many of its key accounts, including Dell, Campbell's and Xerox. Now she's taking that experience to a new level.
Xerox Names John Kennedy CMO
Brand Marketing
Xerox today appointed John Kennedy as vp and CMO, effective next week.
Jim Radosevic Becomes President of Y&R New York
Brand Marketing
Young & Rubicam has reestablished the role of New York president and filled it from within.
SicolaMartin Is Now Y&R Austin
Brand Marketing
A dozen years after an acquisition brought Young & Rubicam and SicolaMartin together, the smaller business-to-business specialist is taking the bigger shop’s name.