Alt Image Text

Marketing ROI Is in Your Past

Performance Marketing

That rumor we’ve been hearing for years is simply not true: "Marketing ROI is in your past." And it never will be, as human nature does not and will not [...]


Alt Image Text

McCann Account Leader and Former Breck Girl Eileen McKenna Dies

Brand Marketing

Eileen McKenna, a child actor in high-profile commercials who went on to forge a career at ad agencies like Wells Rich Greene and McCann Erickson, died of cancer Sunday at [...]

Alt Image Text

Y&R’s Shelley Diamond Takes New Global Role

Brand Marketing

In 23 years at Young & Rubicam, Shelley Diamond has managed many of its key accounts, including Dell, Campbell's and Xerox. Now she's taking that experience to a new level.

Alt Image Text

Xerox Names John Kennedy CMO

Brand Marketing

Xerox today appointed John Kennedy as vp and CMO, effective next week.

Alt Image Text

Jim Radosevic Becomes President of Y&R New York

Brand Marketing

Young & Rubicam has reestablished the role of New York president and filled it from within.

Alt Image Text

SicolaMartin Is Now Y&R Austin

Brand Marketing

A dozen years after an acquisition brought Young & Rubicam and SicolaMartin together, the smaller business-to-business specialist is taking the bigger shop’s name.