Brands Cannot Be Silent and Ignore Injustice
Performance Marketing
While some brands may be reluctant to enter political discussions, the state of race, racial violence, and police brutality in America is more than politics. And your consumers and employees [...]
Warby Parker and Saks Fifth Avenue’s Mobile Commerce Just Got More Interesting
Performance Marketing
Digital payments company Stripe revealed a mobile commerce system today called Relay, which lets retailers offer products across multiple smartphone apps in an unusually easy fashion.
How 72andSunny Helps Brands Build Customer Relationships and Be Better Citizens
Brand Marketing
Specs Current gig Director of Brand Citizenship, 72andSunny Previous gig CEO, Surfrider Foundation Twitter @jimmoriarty
A Night to Remember: Brand Genius Awards 2013
Brand Marketing
The 2013 Brand Genius awards show and dinner, hosted by Adweek and sponsor AOL at downtown Manhattan's Capitale, feted 10 winners and one Brand Visionary. More than 460 friends, family [...]
Geniuses Brand and Grand [Video]
Brand Marketing
At New York's Capitale, Dove's Grand Brand Genius Fernando Machado, Activision's Tim Ellis, Southern Comfort's Mark Bacon, Samsung's Todd Pendleton, Beats by Dre's Omar Johnson and the Warby Parker duo [...]
What Makes a Brand Genius?
Brand Marketing
True story: When we relaunched Adweek three years ago, we also set out to recast our events. First up was Marketer of the Year, which had stood the test of [...]