Viewability: How to Act on This Gift to Advertisers and Return to Advertising Transparency
Performance Marketing
Viewability and engagement signals provide advertisers with the right tools to measure ad effectiveness and to determine whether or not they're spending their media dollars effectively. Two of the most [...]
Marketers Want to Start Measuring Emoji Viewability
Performance Marketing
As consumers increasingly communicate using emojis, brands have worked for the past couple of years to design and crank out sponsored stickers for messaging apps. Now, a tech firm is [...]
Publishers Need a Better Way to Measure Ad Viewability
When you take Statistics 101, one of the first things you learn is that some variables are “categorical,” some are “ordinal,” and some are “interval.” Categorical variables are the ones [...]
Pandora Wants to Go Beyond Viewability and Test Audio-Based Ad Measurement
Performance Marketing
Viewability, the measurement of how effectively digital ads are actually being seen by humans, has been a buzzy topic the past couple of years. But as more advertising moves to [...]
To Help Fight Fraud and Piracy, GroupM Has Named a ‘Brand Safety’ Executive
Brand Marketing
GroupM Global announced yesterday that John Montgomery will take on a newly created position within the company, global evp of brand safety.
Why It’s Time for Marketers to Rethink Metrics and Performance Indicators
Brand Marketing
As media dollars increasingly shift to digital—rising another 22 percent to $27 billion this year for display ads alone—brands of all sizes are striving to extract greater value from their [...]