Samsung Will Take Twitter Users Inside the NBA Championship Series with 360-Degree Ads
Performance Marketing
The NBA and Samsung think 360-degree ads will be a slam dunk.
MTV Launches Ariana Grande’s New Album With a Little Help From Twitter
Performance Marketing
Ariana Grande is amplifying her album release with a Twitter campaign starting today. The singer and MTV, along with their sponsor Pepsi, are using Twitter's Amplify advertising to debut four [...]
Twitter Poaches People.com’s Editor in Chief
Performance Marketing
Five months after Vivian Schiller left NBC for Twitter, the social media company has hired away another exec from a traditional outlet.
Twitter, Omnicom Deal Combines Mobile Ad Forces
Performance Marketing
Twitter and Omnicom struck an ad deal today, sources confirmed for Adweek. Omnicom Medial Group is set to spend up to $230 million marketing on the messaging platform over the [...]
Twitter Video Ads Now Play With One Click
Performance Marketing
Twitter’s one-click video is now open to advertisers and brands, Adweek has discovered. Twitter confirmed that the more desirable video format has been expanded beyond Amplify media partners who started [...]
Twitter Redesign Speaks to Users and Brands With Emojis, Vine Messenger, Video, Ads
Performance Marketing
Twitter’s new look is rolling out more widely today, and it has some users saying it looks similar to Facebook. The messaging service is making changes to solve its most [...]