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5 Things Streaming Music Data Can Teach Marketers That Top 40 Radio Can’t

Digital

Top 40 radio is notorious for spinning the same small list of tracks over and over and over and over again, rendering any tuned-in road trip of substance a literal [...]

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Former Gap CMO on How His Fashion Marketing Experience Will Influence Spotify

Brand Marketing

Specs Who Seth Farbman Current gig CMO at Spotify and CLIO Image Awards juror

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Pandora Increases Programmatic Offerings, Allows For Demographic Targeting

Digital

Brands that want to advertise on Pandora can now target users based on specific demographics, further emphasizing the streaming radio service's move toward programmatic advertising. 

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Jay Z Says Tidal Is Dedicated to Solving the Music Industry’s Woes

Digital

Jay Z's heralded entry into the music-streaming industry is finally here.

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Leaked Screenshots Reveal Upcoming YouTube Music Service

Digital

Images of Google’s long-awaited YouTube music service have surfaced online, signaling that the launch may not be far behind.

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Google Boosts Music Offerings With Songza Deal

Digital

Google's musical ambitions took another step forward today with its purchase of Songza, a music-discovery app that complements a streaming music service and another service that Google is developing with YouTube.

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