These Media Plans Represent Creativity at Its Finest, Regardless of Budget
Brand Marketing
The media business may be changing on a nearly weekly basis, but one constant that will always matter as long as advertising survives is the Big Idea. This year's group [...]
Why Daytime Syndication Remains a Sunny Proposition for Advertisers
Given the negatives that face the syndicated TV marketplace—a lack of successful new entries, immense competition from digital video for ad dollars and technology that allows viewers to watch on [...]
How Brands Are Getting in on the Joke With Comedies Like Angie Tribeca
In TBS' new police satire Angie Tribeca, no TV drama trope is left unscathed—including product integrations.
Here Are the Year’s Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac
Brand Marketing
Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only [...]
The Kraft Heinz Company Awards Its U.S. Media Business to Starcom
Brand Marketing
Just days after winning Visa's $200 million global media account, Publicis Groupe's Starcom has added another major media account to its list.