Snickers Turned Its Preroll Ads Into Wacky Little Video Games You Can Actually Play
From Snickers' point of view, skipping its YouTube preroll ads is just as bad skipping one of the Mars candy brand's chocolaty treats when you're hungry.
So, to boost viewer engagement in the prerolls, Impact BBDO in Dubai just unwrapped "Pre-Video Videogames"—ads you can actually play that are also packed with loud, silly hunger scenarios.
Snickers Returns to WrestleMania After Scoring 1.5 Billion Brand Impressions
Snickers is stepping back in the ring with WWE's signature WrestleMania event, which scored the brand 1.5 billion sponsorship impressions this year.
‘Love Has No Labels’ Will Battle 4 Brand Spots for the 2016 Emmy for Best Commercial
Gatorade and Snickers are Emmy nominees for a second straight year, as five spots were announced Thursday as contenders for the 2016 Emmy Award for Best Commercial.
Stare Too Long at Snickers’ Marilyn Billboard, and You Get a Scolding From You-Know-Who
Here's a nifty bit of tech-fueled out-of-home advertising from Snickers and BBDO New York, extending the candy bar's Marilyn Monroe-themed Super Bowl campaign.
BBDO’s Latest Ad for Snickers Ice Cream Bars Is a Real Scream
Can discordant screaming sell ice cream?
Snickers sure hopes so, because that's the angle it's going with this new spot for Snickers ice cream bars. Playing on the "I scream, you scream" rhyme, the ad shows a mom and son, a crab, a tattooed bodybuilder, his tattoo and the boardwalk caricature of a married couple all screaming at one of those ice cream trolleys you see around the beach.
Snickers ‘Hungerithm’ Sets the Candy’s In-Store Price Based on the Internet’s Mood
Snickers has dreamed up one of the cooler online/offline advertising-meets-point-of-sale hybrid campaigns of the year, introducing a "Hungerithm" that gauges the mood of the Internet and adjusts the price of its candy bars in 7-Eleven stores accordingly, in real time.
The angrier the Internet, the cheaper the candy—to make everyone a bit happier.