4 Big Developments That Show Why Snapchat Was 2015’s Buzziest Platform
Performance Marketing
When Snapchat's CEO Evan Spiegel took the main stage at this year's Cannes Lions International Festival of Creativity, the crème de la crème of advertising conferences, his company's prominent place [...]
7 Ways to Get People to Share Your Snapchat Messages, Even Ads
Performance Marketing
Snapchat has been a lot more ad friendly of late. It still lacks some features brands love—giving users an easy way to follow their accounts and like their content, for [...]
Pitch Perfect 2 Rocks a Strong Social Game, From Snapchat to Instagram
Performance Marketing
Pitch Perfect 2 is set to hit theaters tomorrow, but it's been playing on social media for months. The studio behind Pitch Perfect, Universal Pictures, even has a couple of [...]
3 Must-See Mobile Ad Refreshes From Facebook, Google and Snapchat
Performance Marketing
Mobile ads are growing more dynamic by the day, with the biggest platforms, from Google to Snapchat, in a constant state of marketing innovation. For young Snapchat, that means building [...]
Snapchat Launches Local Channel for New Yorkers
Performance Marketing
The New York City channel is now live on Snapchat. One of the app's most popular features, its Local section used widely on college campuses, is now giving New Yorkers [...]
How 5 Major Publishers Plan to Use Snapchat’s New Channels
Performance Marketing
With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands.