Snapchat Is Trying to Get Publishers to Cut Back on Racy and Misleading Content
Snapchat Discover is one of today's hottest sources of news, but it's possibly ... too hot?
Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App
Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.
MTV Uses Twitter to Gauge How Well It’s Doing on Snapchat
Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights.
Snapchat’s Redesign Is Aimed at Attracting More Eyeballs for Publishers and Brands
Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping publishers amass big audiences.
Goldman Sachs Is Buying Up Snapchat Ads for International Women’s Day
Snapchat Inks Nielsen Deal and Signals That It’s Taking Ad Performance Data Seriously
Brands spending money on Snapchat campaigns have demanded more performance data for the past several months, and now they appear to be getting at least some of what they asked for.