Snapchat Discover

Snapchat Is Trying to Get Publishers to Cut Back on Racy and Misleading Content

Snapchat Discover is one of today's hottest sources of news, but it's possibly ... too hot?

Snapchat’s Latest Moves Are Making It Look More Like a TV Disrupter Than a Social App

The next-generation television company may be in your pocket.

Turner and Snapchat Expand Deal to Include Original Shows and a Bleacher Report Discover Channel

Turner and Snapchat are expanding their partnership. The new deal, announced today, will bring a Bleacher Report Discover Channel to U.S. users (it was previously only available internationally) and the companies will work to develop new Snapchat shows from Turner brands.

Self Magazine’s Snapchat Takeover Wants to Help You Have the Best Week Ever

"Even the most motivated woman has a day where she feels like eating some cupcakes while drinking a couple glasses of wine."Joyce Chang, the editor in chief of Self magazine, knows that not every week will be your best week ever. But the magazine's special edition takeover on Snapchat's Discover section aims to help you achieve just that.

Snapchat’s 7 Brand Partners for the Summer Olympics

Snapchat revealed today its seven official brand partners that will run ads in its Olympics content via dedicated Live S

Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.

MTV Uses Twitter to Gauge How Well It’s Doing on Snapchat

Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights.

Snapchat’s Redesign Is Aimed at Attracting More Eyeballs for Publishers and Brands

Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping publishers amass big audiences.

Goldman Sachs Is Buying Up Snapchat Ads for International Women’s Day

A plethora of brands are celebrating International Women's Day today, and if you scroll

Snapchat Inks Nielsen Deal and Signals That It’s Taking Ad Performance Data Seriously

Brands spending money on Snapchat campaigns have demanded more performance data for the past several months, and now they appear to be getting at least some of what they asked for.