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Snapchat Is Trying to Get Publishers to Cut Back on Racy and Misleading Content

Performance Marketing

Snapchat Discover is one of today's hottest sources of news, but it's possibly ... too hot?

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Snapchat Launches a Colossal Expansion of Its Advertising, Ushering in a New Era for the App

Performance Marketing

Imran Khan was an internet-focused investment banker at Credit Suisse, where, in September 2014, he orchestrated Chinese ecommerce giant Alibaba's high-profile IPO.

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MTV Uses Twitter to Gauge How Well It’s Doing on Snapchat

Performance Marketing

Publishers are out to crack the code on how effective their Snapchat photos and videos are, and some are leaning on Twitter for insights.

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Snapchat’s Redesign Is Aimed at Attracting More Eyeballs for Publishers and Brands

Performance Marketing

Snapchat's got a brand-new look today. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos [...]

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Goldman Sachs Is Buying Up Snapchat Ads for International Women’s Day

Performance Marketing

A plethora of brands are celebrating International Women's Day today, and if you scroll

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Snapchat Inks Nielsen Deal and Signals That It’s Taking Ad Performance Data Seriously

Performance Marketing

Brands spending money on Snapchat campaigns have demanded more performance data for the past several months, and now they appear to be getting at least some of what they asked [...]