This is a Profile

Skittles’ 2017 Super Bowl Ad Is All About Young Love, Burglary and Saying ‘Katie’ a Lot

Brand Marketing

At last year's Super Bowl, Skittles showed up to the party with Steven Tyler and one of the oddest ads of the game. This year, the candy brand is keeping it weird—thankfully without any high-pitched antics.

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Steven Tyler Sees Himself Made Entirely of Skittles in Candy Brand’s Super Bowl Ad

Brand Marketing

Skittles on Tuesday joined the parade of brands releasing their full Super Bowl ads early, unveiling its 30-second spot starring Aerosmith frontman Steven Tyler.

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DeMarcus Ware Predicted a Skittles Rainbow for Super Bowl Sunday in Real TV Weathercast

Creativity

Celebrities doing weathercasts is nothing new, but Skittles got into the action Thursday by recruiting Broncos star DeMarcus Ware to offer a real forecast for Super Bowl Sunday—and his prediction included a Skittles-branded rainbow over Santa Clara, Calif., for the Feb. 7 game against the Carolina Panthers.

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Steven Tyler Rocks a Candy-Covered Microphone in Lead Up to Skittles’ Super Bowl Ad

Creativity

If you love Skittles and Aerosmith, have we got good Super Bowl news for you.

The veteran rock band's iconic frontman, Steven Tyler, always had What It Takes, and now he's Back in the Saddle for this Crazy teaser starring his Amazing hair (OK we'll stop with the song references now) and a custom mic stand decorated with a rainbow assortment of ... you guessed it.

(Update: The team behind the Skittles Super Bowl ad clarified in a follow-up note that the microphone was a gift to Tyler in thanks for appearing in the ad. Sadly, we're told the mic isn't actually in the spot.)

The ad, created by DDB Chicago, will mark the second time Skittles has appeared in the Big Game following last year's spot starring two men in an epic arm wrestling contest.

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Love It or Hate It, Candy Corn Rules the Trick-or-Treat Bag

Brand Marketing

According to the National Confectioners Association, some 35 million pounds (about 9 billion kernels) of candy corn will be manufactured this year. Americans are expected to buy 20 million pounds of that batch—15 million for this week alone. In fact, in case you haven't marked your calendar, Oct.

This is a Profile

Marshawn Lynch Just Popped Up on a Shopping Channel to Hilariously Sell Skittles

Creativity

If you happened to be zoning out to the Evine Live home-shopping channel on cable TV at 11:04 a.m. ET this morning, you saw a strange sight. Yes, that was Seattle Seahawks running back Marshawn Lynch doing a five-minute segment with Evine's Allison Waggoner—in which the pair chatted about the glory of Skittles, and tried to sell you 36 packs for $14.86.

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