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Use Your Ideal Customer Avatar to Boost Google Ads Performance

Performance Marketing

There are a lot of components involved in a successful Google Ads campaign, but there’s one overarching theme that connects most of them: thinking like your customer.


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Optimizing Your Bing Ads Campaign: The Basics

Performance Marketing

Bing's search engine market share has grown to 21 percent. Google is still your best bet for reaching the largest number of customers, but to neglect your Bing Ads campaigns [...]

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Social Media and Google: How Twitter and Facebook Can Build Your Search Rankings

Performance Marketing

Anticipating trends in Google's complex search algorithms is the holy grail of search engine marketing — and for years, many online marketers have operated under the assumption that social media [...]

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Opportunities Abound for Learning SEO Today

Performance Marketing

As the dog days of summer yield to the beginnings of fall, schools reopen and my mind turns to the classroom and thoughts on education and learning. I recently considered [...]

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Unilever Consolidates Its Search Marketing Business

Brand Marketing

Unilever has consolidated all of its search engine optimization and search engine marketing  efforts at Resolution Media after a pitch.

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This Agency Was Tackling Search Before Google Even Existed

Brand Marketing

Specs Who Michael Bruh (l.), president, COO; Selina Eizik, U.S. CEO; Anton Konikoff, founder, global CEO What Paid search and SEO agency Where New York, London and Singapore