Our First Arc Awards Winners Represent the Best in Branded Storytelling
Brand Marketing
Great storytelling is no longer the sole reserve of David Lean or Shonda Rhimes. Yes, advertisers, whose more traditional forms of marketing interrupt our favorite content, have expanded their horizons [...]
This Spooky Trailer for Cinemax’s Outcast Makes You Feel Like a Demon Is Possessing You
Brand Marketing
Imagine for a minute a demon is possessing you. You close your eyes and a husky, smoky voice whispers, "It'll be over soon, don't fight too hard." The darkness envelops [...]
How South Dakota’s Custer State Park Is Convincing Tech-Savvy Folks to Get Outdoors
Brand Marketing
Second Story, SapientNitro's interactive studio arm, was presented with two interesting challenges to solve for Custer State Park—71,000 acres of beautiful land located in South Dakota. The park, while breathtaking [...]
John Cho Appears in Popular Movie Posters to Address Lack of Diversity in Hollywood
Brand Marketing
Take a look at a handful of movie posters from some of the hottest films, from Avengers: Age of Ultron, Me Before You and Jurassic World. What do you notice?
SapientNitro Will Bring the World of Avatar’s Pandora to Life
Brand Marketing
Publicis Groupe agency SapientNitro has entered into a multiyear deal with James Cameron's Lightstorm Entertainment and 20th Century Fox to bring a digital Avatar experience to life. The project will [...]