SapientNitro

Cole & Weber United Adds a New Partner

Cole & Weber United has hired a new fourth partner.Elizabeth Rowny will assume the role of managing director, overseeing client services. She joins the WPP Group shop after four years at TBWA\Chiat\Day, New York, where she led a key global account: GlaxoSmithKline, which includes anti-smoking brand Nicorette and Aquafresh toothpaste. 

Gary Koepke Is Promoted to SapientNitro N.A. CCO

Gary Koepke has been promoted to chief creative officer, North America, at SapientNitro, after joining the company last year as global executive creative director of brand content innovation.

National Grid Makes MRY Lead Digital Agency

Energy provider National Grid has hired Publicis Groupe's MRY as its lead digital agency following a review.MRY has in the past worked on a project basis with National Grid on the brand's website. The agency beat out R/GA and Sapient for lead digital duties on the business.

Brazil’s Unrest May Affect Social Media Marketers for a Year

When Brazilian digital agency execs recently flew home from Cannes to São Paulo or Rio de Janeiro, they landed onto a terrain rattled by people-in-the-streets protests on a scale that's rarely been seen in recent We

Razorfish Opens San Francisco Lab for Emerging Retail Experiences

There’s no shortage of specialists out there to help make the digital dreams of retailers a reality. As the concept of the fully digitized store spreads, agencies including AKQA, iCrossing and SapientNitro are all aiding brands in the reinvention of their spaces.

Sapient CMO Bill Kanarick Talks Brand Narratives

SapientNitro will hold its third annual iEX marketing event on May 29 at at the London Film Museum in the United Kingdom, featuring speakers such as Oscar-winning director Ja

Agency Execs’ Favorite SXSW Hot Spots

Austin is a Texas-sized town, but it’s about to get super crowded as an estimated 28,000 people descend on it for South by Southwest. That means a massive amount of competition for places to meet, be they bar stools, dining tables or a random patch of grass near Lady Bird Lake. Adweek asked a few SXSW veterans, including one local ringer, what are their favorite locales.

TBWA\Chiat\Day N.Y. Adds Top Managers

Talk about a baptism of fire.

Pinterest’s Retail Problem

Fashion retailer H&M is pretty popular on Pinterest—in spite of itself.

Sizing Up the CES Crapshoot

The holidays are over. Time to go on that diet and hit the gym. Or you could destroy all those New Year’s resolutions in a flash by attending the annual Consumer Electronics Show in Las Vegas.The question is, why?