This is a Profile

SapientNitro Named British Airways’ Digital Lead Agency

Brand Marketing

This time SapientNitro won the prize. The Publicis Groupe agency has been named the digital lead for British Airways, business previously handled by OgilvyOne.

This is a Profile

This Insanely Large Billboard Will Light Up an Entire Block of Times Square Starting Tonight

Brand Marketing

An enormous eight-story digital billboard will light up Times Square Tuesday night, and Google will be the first company to run an ad campaign on it later this month.

This is a Profile

Sapient’s Net Income Falls Amid Publicis Groupe’s Bid to Buy the Company

Brand Marketing

Talk about bad timing: Sapient today reported third-quarter net income fell 15 percent to $22.3 million, just four days after Publicis Groupe

This is a Profile

Inside Whole Foods’ Store of the Future

Digital

Just one week after launching its first national branding campaign, Whole Foods is promoting its sustainability cred in stores.

This is a Profile
This is a Profile

Here Are the Pros and Cons of Snapchat Taking on Ads

Digital

With Snapchat CEO Evan Spiegel confirming long-held speculation that his mobile-social app will soon debut ads, we reached out to marketing practitioners for reaction. From an advertising-minded perspective, here are [...]

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