SapientNitro Named British Airways’ Digital Lead Agency
Brand Marketing
This time SapientNitro won the prize. The Publicis Groupe agency has been named the digital lead for British Airways, business previously handled by OgilvyOne.
This Insanely Large Billboard Will Light Up an Entire Block of Times Square Starting Tonight
Brand Marketing
An enormous eight-story digital billboard will light up Times Square Tuesday night, and Google will be the first company to run an ad campaign on it later this month.
Sapient’s Net Income Falls Amid Publicis Groupe’s Bid to Buy the Company
Brand Marketing
Talk about bad timing: Sapient today reported third-quarter net income fell 15 percent to $22.3 million, just four days after Publicis Groupe
Inside Whole Foods’ Store of the Future
Performance Marketing
Just one week after launching its first national branding campaign, Whole Foods is promoting its sustainability cred in stores.
The Week’s Best Parties: From New York to Paris
Brand Marketing
Here Are the Pros and Cons of Snapchat Taking on Ads
Performance Marketing
With Snapchat CEO Evan Spiegel confirming long-held speculation that his mobile-social app will soon debut ads, we reached out to marketing practitioners for reaction. From an advertising-minded perspective, here are [...]