SapientNitro

SapientNitro Named British Airways’ Digital Lead Agency

This time SapientNitro won the prize. The Publicis Groupe agency has been named the digital lead for British Airways, business previously handled by OgilvyOne.

Apple Watch Is Only the Tip of the Iceberg for Fashionable Tech at SXSW

The fashion industry is notorious as a slow mover in digital, with brands that have storied histories not lending themselves to fast-moving trends. It's also an industry known for constantly reinventing itself, and nowhere is that more apparent than at this week's South by Southwest Interactive.

Marketers Bet on Clever Hashtag Campaigns to Stand Out at SXSW

This Friday, agencies, brands and startups will descend on Austin, Texas, for the annual South by Southwest Interactive conference. Last year's event brought in 32,800 people, and if you're a sponsor or startup launching something new, that massive size makes it hard to stand out.

Chrysler Is Putting Its Digital Agency Under Review

Fiat Chrysler is reviewing its digital agency business, according to sources involved with the process.For now it remains unclear if the automaker is using a consultant, which agencies could be considered for new partners or how long the search will take.

How Target Identifies the Hottest Retail Tech 18 Months Before It’s Cool

When Target opened its San Francisco innovation lab in 2012, the goal—as with most brands—was to work closely with tech startups to apply digital smarts to retail.

This Insanely Large Billboard Will Light Up an Entire Block of Times Square Starting Tonight

An enormous eight-story digital billboard will light up Times Square Tuesday night, and Google will be the first company to run an ad campaign on it later this month.

Sapient’s Net Income Falls Amid Publicis Groupe’s Bid to Buy the Company

Talk about bad timing: Sapient today reported third-quarter net income fell 15 percent to $22.3 million, just four days after Publicis Groupe

Inside Whole Foods’ Store of the Future

Just one week after launching its first national branding campaign, Whole Foods is promoting its sustainability cred in stores.

The Week’s Best Parties: From New York to Paris


Here Are the Pros and Cons of Snapchat Taking on Ads

With Snapchat CEO Evan Spiegel confirming long-held speculation that his mobile-social app will soon debut ads, we reached out to marketing practitioners for reaction. From an advertising-minded perspective, here are the pros and cons of adding ads to the app: