SapientNitro

Follow a Strawberry From Birth to Grave in This Oddly Emotional Ad About Food Waste

Strawberries make a powerful statement in "Save the Food," a public service campaign breaking today from the Natural Resources Defense Council.Developed pro-bono by SapientNitro through The Ad Council, the initiative focuses on a sad reality: Some 40 percent of all food purchased in the U.S. each year goes uneaten, wasting money, water and energy to the tune of $162 billion. And consumers are mostly to blame. We throw food away too soon and too often. In fact, each of us trashes nearly 300 pounds of food every year. Wow, we suck. 

Agencies Address How They’re Restructuring to Fight a Breaking Business Model

Advertising agencies must evolve in order to survive and support the growing demands of clients. Otherwise, they're doomed to fail, agency leaders speaking at the 4A's Transformation conference say. 

Ad of the Day: A Kind, Curious British Airways Flight Attendant Falls in Love With India

In this ad, British Airways gives us a simple, beautiful story about falling in love with India.

How This Independent Agency Is Starting Its Aggressive Global Expansion Plan

Global independent ad agency Cummins & Partners today announced it has acquired Brooklyn, N.Y.-based creative agency dc3. The acquisition is part of the agency's strategy to expand its global brand after officially opening in New York, and subsequently Toronto, about six months ago.

This ‘Returnship’ Eases People’s Transition Back to Agency Jobs After Years Away

Sue Vering was an associate creative director at DDB Chicago when she left in 1998, ultimately taking seven years off from the ad business to raise her daughter, get involved in community activities and write freelance features for the Chicago Tribune.

Did You Leave Advertising for a Few Years? Here’s the Painful Truth About Getting Back In

Have you left the advertising business for an extended period of time, perhaps to have a family or take care of a loved one? You might not find too many sympathetic hiring managers when you want to come back. They may well consider your prior experience, and your current skill set, to be out of date.

Why Your Company Needs to Hire a CMTO

When they were in college, your CMO and CIO did not have the same major. Their first jobs out of school were probably not the same, and no decent hiring manager would consider them for the same position today.Yet here we are, increasingly asking them to do one another's jobs.

Here Are the Year’s Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac

Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only […]

Birchbox’s Monthly Deliveries Will Give Virtual Reality a Fascinating Test Run

Online beauty retailer Birchbox is the latest brand to take virtual reality for a spin. In August, subscribers to Birchbox Man, a monthly service providing grooming-product samples, will find a cardboard viewer in the box to watch four branded video clips.

Tinder Founder Says More Than 20% of Users Swipe Right on Brands

CANNES, France—Sean Rad, co-founder of Tinder, is the face of modern dating. His app is responsible for billions of potential love matches, all based on a rather simple concept: swiping right.