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Honda Awards Its Nearly $600 Million Media Buying Business to RPA

Brand Marketing

Honda Motor Company has awarded U.S. media agency of record duties for the Honda and Acura brands to independent shop and longtime creative partner RPA after a review. The win covers nearly $600 million in annual spending.

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Q&A: J.K. Simmons on His Post-Oscar Popularity and Why He’s So Selective About Ads

Brand Marketing

You know his face. Everyone does. He's a veteran character actor whose resume includes TV appearances on Oz, Law & Order and The Closer, along with movies such as Spider-Man, Juno and the upcoming big-budget superhero flick Justice League.

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People Fall in Love With Hondas, to the Music of Angels, in These Clearance Sale Ads

Creativity

Ah, car dealerships. They're such wondrous places, awash in glitter and vibrating to the ebullient rhythm of dancing feet and upbeat songs of love.

Well, that's true for the showrooms in these new Honda Clearance Sale spots from RPA, at any rate. The campaign, which broke Monday, features covers of well-known pop tunes in what the automaker describes as an effort "to capture the moment people become smitten with a new Honda."

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‘Love Has No Labels’ Will Battle 4 Brand Spots for the 2016 Emmy for Best Commercial

Brand Marketing

Gatorade and Snickers are Emmy nominees for a second straight year, as five spots were announced Thursday as contenders for the 2016 Emmy Award for Best Commercial.

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Honda Says If You Can’t Do This While Texting, You Shouldn’t Drive While Texting Either

Creativity

Since April is apparently Distracted Driving Awareness Month, Honda is running a series of short videos called #PhoneDownEyesUp that urge us to respect our own limits when it comes to multi-tasking. 

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Everyone’s a Voyeur in Newport Beach Film Fest’s Fascinating, Creepy New Ad

Creativity

Submitted for your approval, "We're Being Watched," a Twilight Zone-ish slice of sci-fi paranoia from RPA, promoting the 17th annual Newport Beach Film Festival.

With dazzling visuals and sharp direction by Jogger, the short film packs a trippy punch as it explores the increasingly voyeuristic nature of our always-on multiscreen world.