Data, Customer Experience and Calculated Risk in the Marketing
Performance Marketing
When I used to be heavily invested in music, teachers would often say, “The more you put in, the more you’ll get out.” This is equally valid with regard to [...]
6 Tips for a Successful Remarketing Campaign
Performance Marketing
Who has a better chance of becoming a paying customer — a random user who is searching for relevant goods and services, or someone who was one click away from [...]
5 Ways to Improve Native Ads While Maintaining Reader Trust
Native advertising is now a major revenue driver for publishers, and its share of the advertising market will continue to grow. Revenue earned from native display advertising in the U.S. [...]
Amazon’s Just Taunting Me – When Retargeting Goes Wrong
Performance Marketing
I'm generally pretty happy to be marketed to, especially when it's well-personalized. But when retargeting is done wrong, it can go really wrong. And Amazon, with me, has gone really, [...]
Facebook Advertisers Now Have More Ways to Create Retargeted Ads
Performance Marketing
About two years ago, Facebook launched dynamic ads—the retargeted promos that pop up in newsfeeds after someone looks at a product on a retailer's website or mobile app.
The Christmas Marketing That Worked on Me, and Why
Performance Marketing
It was the weekend before Christmas, and all through the house, not a wallet had opened, we hadn't even gone out. ... So, some direct marketing shopping was in order, [...]