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‘Killing Marketing’ to Save It

Performance Marketing

The book "Killing Marketing," the latest from Joe Pulizzi and Robert Rose, says this: “We must kill marketing that makes a living from accessing audiences for short bursts of time [...]


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General Electric Is Using Instagram Stories to Promote Its Snapchat Series About Volcanoes

Performance Marketing

Instagram Stories launched Tuesday, and brands are already using the Snapchat-like feature, which lets marketers and the digital platform's

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Red Bull and GoPro Team Up to Create More High-Flying Videos

Performance Marketing

Red Bull and GoPro have informally been in cahoots for years, and today they are publicly declaring a relationship that's expanding in multiple ways.

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Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners

Convergent TV

Television its dead—long live television. That could become the unofficial motto, or at least the crawl at the bottom of the screen, to explain the recent flurry of hookups between [...]

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You Can Now Order Condoms With the Touch of an Amazon Dash Button

Performance Marketing

Amazon has announced Dash buttons for 78 brands, including Red Bull, Energizer, Illy Coffee, L'Oréal Paris Revitalift, Slim Jim, Clorox and—safe-sex advocates will like this one—Trojan, the condom company.

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As eSports Grows Online, TV Networks Like TBS and ESPN Are Hoping to Cash In

Performance Marketing

When TBS premieres its inaugural eSports competition on May 27, advertisers and programmers will be watching closely to see if the nascent world of organized multiplayer video gaming is ready [...]