real-time marketing

#ObamaIsNotSatan Shows Random Side of Twitter Ads

In the latest example of how marketers are using Twitter's Promoted Tweets to jump on digital chatter as it happens, the AARP and

Oreo Tries Super Bowl Tweet Strategy at the Oscars

Hey, it worked during the Super Bowl, so Oreo did its best to make Sunday night's Oscars part of a real-time Twitter marketing hot streak.