Buffalo Wild Wings Turns Your Tweets (Emojis Included) Into Fun NFL Sportscasts
Performance Marketing
Buffalo Wild Wings is not a Super Bowl advertiser but has a clever plan to chime in on social chatter during the game.
Returning to the Super Bowl in 2015, Dove Men+Care Aims to Challenge Male Stereotypes
Brand Marketing
After debuting its first advertisement campaign during the 2010 Super Bowl, Unilever's Dove Men+Care will make its second appearance in the upcoming game hosted in Glendale, Ariz.
#BreakTheInternet Day 2: More Brands Have Fun With an Even Nuder Kim Kardashian
Performance Marketing
It's Break the Internet Day Two, and brands and Twitter users are still having fun with Kim Kardashian's nude cover photo for Paper magazine.
How Four of America’s Top Marketers Use Data
Performance Marketing
A panel of four c-suite marketers at last week’s ANA Masters of Marketing conference agreed that although there are still significant obstacles in understanding big data, some are surprisingly closer [...]
New Facebook Tool Lets Marketers Host Real-Time Chats With Celebs
Performance Marketing
Twitter has long had a reputation as a real-time marketing platform, making it a go-to site for brands to host Q&A sessions with celebrities and personalities. But Twitter may be [...]
KitKat’s #Bendgate Tweet Has Officially Eclipsed Oreo’s Super Bowl Win
Brand Marketing
Two days after KitKat jumped into chatter around Apple's #bendgate on Twitter with a cleverly-composed tweet, the candy brand's post has now eclipsed Oreo's real-time marketing reign.