real-time marketing

Here Is Why Twitter Still Beats Facebook for Super Bowl Brands

So who won the Facebook-Twitter Bowl?

Which Brands Proved Their Social Skills on Twitter During Last Night’s Super Bowl?

Without an equivalent of 2013's crazy Super Bowl blackout that sparked Oreo's iconic "dunk in the dark," last night's game was more about consistent creativity than unforgettable moments.

Seattle Seahawks’ Chris Matthews Is Turning Out to Be a Great Super Bowl Ad for Foot Locker

Foot Locker didn't have to buy an advertisement in this year's Super Bowl—it has one playing in the game. Seattle Seahawks wide receiver Chris Matthews worked at Foot Locker before the team recruited him, and he's become a hero in the playoffs.

Budweiser Is Tweeting GIFs of Its Super Bowl Puppy in Real Time

You're going to see a whole lot of Budweiser's "Lost Dog" during tonight's Super Bowl, especially if you're plugged into Twitter.

How 6 Advertisers Are Taking Twitter to the Next Level During the Super Bowl

Twitter will look different during this year's Super Bowl, with a new video design and in-game highlights posted live by the NFL. There's also more build-up from brands that now have better video options for teasing their commercials.

Brands Are Already Shoveling Out Real-Time Marketing Around #Blizzardof2015

Brands are wasting little time tweeting around #Blizzardof2015 and #Snowmageddon2015, two hashtags already trending nationally.

Buffalo Wild Wings Turns Your Tweets (Emojis Included) Into Fun NFL Sportscasts

Buffalo Wild Wings is not a Super Bowl advertiser but has a clever plan to chime in on social chatter during the game.

How 4 Brands (and Bob Newhart) Made the Most of College Football’s First Playoff Championship

There weren't a ton of brands that treated Monday night's first college football playoff championship like it was a worthy of the kind of real-time marketing efforts normally seen for huge, live-TV events. 

McDonald’s Brand Sentiment Drops With ‘Signs’ Campaign, but Not by Much

Brands were surprisingly quiet during last night's Golden Globes on social media, except for McDonald's with a new TV campaign dubbed "Signs."

For Golden Globes, L’Oreal Turns the Red Carpet into Real-Time Marketing With Shoppable GIFs

When Golden Globe nominee Julianne Moore walks down the red carpet during Sunday's award show, social media will blow up about what she's wearing. And alongside the chatter, Twitter users could see something new in their social stream: a L'Oreal Paris-branded GIF recreating her fashion look.