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This Flight Tracker Site Is Dropping Some Funny Friday the 13th Tweets About Flight 666 Going to ‘HEL’

Performance Marketing

It's early on Friday the 13th, but Flightradar24 has already set the bar high for Twitter marketing when it comes to having a laugh around this day of superstition.

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Why the National Peanut Board Is Unleashing a Year’s Worth of Tweets in One Day

Performance Marketing

Want to know what 2016's biggest pop culture moments will be? One peanut organization is doling out its predictions on Twitter today.

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4 Times Facebook and Twitter Copied Each Other in 2015

Performance Marketing

They say imitation is the sincerest form of flattery, unless you're a tech company. And in terms of social media feuds, nothing quite compares to Facebook and Twitter's ongoing battle. [...]

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Twitter’s New Event Targeting Lets Brands Plan Months Ahead for Live Campaigns

Performance Marketing

Twitter is already a go-to place for brands when it comes to special events and important days. It's a place where the conversation naturally gravitates during, say, the Super Bowl [...]

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Brands Try to Redefine Emojis in Twitter’s Latest Hashtag Game

Performance Marketing

Brands have hit peak emoji mania. This morning, the hashtag #NewMeaningsforEmojis started trending nationally on Twitter, and brands were quick to weigh in with their takes on the small digital [...]

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Twitter’s Top Tactician on How Brands Like Coca-Cola Can Win the Moment

Performance Marketing

CANNES, France—Brands know they want to be on Twitter, but they don't always know what to say. That's where Twitter's Ross Hoffman and his team come in.