Twitter’s Branded Emojis Come With a Million-Dollar Commitment
Performance Marketing
Twitter is asking its biggest advertisers to speak emoji—for $1 million.
Nestlé Will Be the First Brand to Run a Sponsored Periscope Stream
Performance Marketing
Since Twitter-owned Periscope launched in March, brands have been curious about how to turn livestreaming video into ads.
Twitter Has 6 Helpful Periscope Hints for Brands, and Most Involve Buying Ads
Performance Marketing
Twitter is encouraging brands to promote their Periscope videos with paid tweets, a win-win that could draw more attention to the new app and lift advertising on Twitter. In a [...]
Twitter Unleashes Autoplay Video Ads With a 100% Viewability Promise
Performance Marketing
Twitter is now ready to serve autoplay video, which has the potential to change up the experience on the platform with richer and more engaging media. Autoplay video has become [...]
Coke’s New Twitter Ads Call Out Viewers by Name
Performance Marketing
Fifteen or so years ago, email marketers started following in the footsteps of their direct mail predecessors by including the recipient's name at the top of the message—and often in [...]
Google Search Results Have a Whole New Look Now That Tweets Have Arrived
Performance Marketing
The Google-Twitter partnership is now live, with tweets showing up in mobile search results today. The rivals have gotten closer in recent months as Twitter looks for a bigger audience [...]