How The Trade Desk’s Crystal Eastman Fosters Curiosity and ‘Joyful Experimentation’
Head of Global Marketing at The Trade Desk on exploring digital innovation that marketers used to only dream about, what she’s learned from jobs that others wouldn’t take on, and [...]
Direct Supply Paths Are Becoming Standard Practice in Programmatic
Performance Marketing
In programmatic, the advertising industry has lost the value of direct relationships. The rapid expansion of the ecosystem resulted in a chaotic web of platforms and providers, with countless intermediaries [...]
Direct Supply Paths Are Becoming Standard Practice in Programmatic
In programmatic, the advertising industry has lost the value of direct relationships. The rapid expansion of the ecosystem resulted in a chaotic web of platforms and providers, with countless intermediaries [...]
10 Key Considerations When Selecting a Programmatic Partner
As publishers seek deeper efficiencies to maximize digital revenue, the concept of in-housing programmatic advertising is alluring. After all, it removes the middle-man and increases the revenue earned on every [...]
Publishers Should Expect More Data from Programmatic Demand Partners
Programmatic demand has become an essential part of many publishers’ revenue strategy. Sell-side platform (SSP) companies have seen amazing growth — the top 10 alone account for over $84 billion [...]
B2B Programmatic Ad Sales & the BPA Media Exchange
Programmatic advertising accounts for more than 80% of digital advertising sales today, and rising, according to all reports. Yet only a virtual handful of B2B publishers have been making or [...]
Marketing AI Is Overhyped, and That’s Good
Performance Marketing
Today, marketing AI is a know-it-all with a short resume. Just like Big Data and personalization, it is also a catch-all phrase that is becoming harder to define. As a [...]
How Programmatic Is Changing the Way Salespeople Work with Ad Operations
Digital ad spending through programmatic channels continues to grow at a rapid pace. According to eMarketer, digital spending through programmatic channels will account for 78% of all digital revenue in [...]
Data Leakage Devalues Publishers’ Biggest Asset — Their Audience
I’ve worked on countless media kits. Every one of them talks about how well the publisher knows its audience. Big Data says they know your audience, too. They tell advertisers [...]
Marketing Strategy Must Co-Opt AI
Performance Marketing
Artificial intelligence is expected to change the way we market. And AI applications in customer acquisition and customer experience are already under way. However, effectively leveraging AI to expand strategic [...]