Publishers Will Innovate Away from Google’s Privacy Sandbox
Google continues to show that they live in a different version of reality than the companies working in the open web. After their first attempt at a new privacy sandbox, [...]
B2B Programmatic Ad Sales & the BPA Media Exchange
Programmatic advertising accounts for more than 80% of digital advertising sales today, and rising, according to all reports. Yet only a virtual handful of B2B publishers have been making or [...]
Understanding and Leveraging Big Data for Audience Insights
Performance Marketing
Big data can be defined as extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions — it [...]
How Programmatic Is Changing the Way Salespeople Work with Ad Operations
Digital ad spending through programmatic channels continues to grow at a rapid pace. According to eMarketer, digital spending through programmatic channels will account for 78% of all digital revenue in [...]
Data Leakage Devalues Publishers’ Biggest Asset — Their Audience
I’ve worked on countless media kits. Every one of them talks about how well the publisher knows its audience. Big Data says they know your audience, too. They tell advertisers [...]
How Automated Advertising Can Help Publishers Cut Out the Ad Tech Middleman
When it comes to automated advertising, publishers and advertisers have just scratched the surface. We have seen, and will continue to see, rapid growth in programmatic advertising and real-time bidding. [...]