The Future Belongs to Brands That Can Give Consumers Instant Gratification
Brand Marketing
The strongest human impulse when confronting extreme technology can either be to push back or stick with the status quo. Think about the movie industry when TV first appeared or [...]
Google Wants an Entire Arena of NHL Fans to Play This Mobile Game Against One Another
Performance Marketing
If you go to any live sporting event, you're bound to see dozens of folks glued to their smartphones during every break in the action. Seeing an opportunity to help [...]
Meet the Former Google Exec Responsible for Building Up PHD’s Technology Marketing
Brand Marketing
Specs Current gig Marketing technology director at PHD Previous gig Head of platform for agencies at Google Age 38
5 Ways Marketers Are Already Putting Sensors to Work
Performance Marketing
For tech-savvy marketers and brands, sensors are bound to be big business—once everyone has figured out what to do with them.
Here Are the Year’s Most Inventive Marketing, Media and Digital Campaigns, Honored by Project Isaac
Brand Marketing
Approaching creative challenges with an inventive spirit has never been more important. The worlds of marketing and media are being rapidly reshaped by data and technology, but interactive innovation only [...]
Accounts in Review: Contenders Prepare for Final Pitches in Subway’s Contest
Brand Marketing
It turns out Subway has been quietly talking to agencies for a while now, and the chain already has four finalists for its creative account. Longtime incumbent MMB is defending [...]