Infographic: For Moms, Mobile Is Now a Vital Part of the Shopping Experience
Performance Marketing
Today's moms are finding that mobile devices are becoming an integral part of their shopping experience, starting well before stepping into a store. BabyCenter talked to over 1,000 moms about [...]
Ad of the Day: Axe
Brand Marketing
On the list of sexy male professions, fireman is a perennial top pick. Just ask any male stripper (or the audience at Magic Mike). But according to Axe, the maker [...]
Greg Jennings Is Going Nowhere in His Latest Old Spice Ad
Creativity
Old Spice feels more like Skittles in this latest "Believe in your smellf" spot from Wieden + Kennedy for the brand's Champion line. This time, speedy Green Bay Packers wide [...]
Greg Jennings Gets Up on Wrong Side of Bed in Latest Old Spice Ad
Creativity
This latest Wieden + Kennedy ad for Old Spice featuring Green Bay Packers wide receiver Greg Jennings—following up on the recent "Film" spot—is like something from the end of Horse [...]
Brut Tries to Get Guys to Quit Facebook With ‘Mantervention’ App
Creativity
Since I'm always game for letting the Internet reinforce gender stereotypes for me, I sat through Brut's Mantervention, a Facebook app in which some guy with George Michael stubble lectures [...]
Old Spice Throws an Incomplete Pass to Greg Jennings
Creativity
Old Spice's first ad with Green Bay Packers star Greg Jennings tries hard to replicate the inspired, random weirdness of the brand's work with Isaiah Mustafa and Terry Crews. Alas, [...]