outbrain Digital Infographic: Consumers Want Holiday Content, and They Want It Now A new study from content discovery platform Outbrain highlights content consumption trends for the 2014 holiday season from November through New Year's Eve. These insights can mean big business for content creators who want to capitalize on this holiday season. Digital ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site One of the biggest names in sports is letting other publications tap into its digital audience. Brand Marketing The Week’s Best Parties: From New York to Paris Digital Study: 69% of Marketers Believe That Native Advertising Is Valuable The 614 Group, a digital media consulting player, has produced a benchmark study that is designed to help marketers make choices about native advertising. Digital Healthcare Giant Pushes ‘ABCs of Disease’ Videos With Wide Ad Outlay WellPoint has debuted a kids-based video campaign called the "ABCs of Disease" that's designed to drive viewers (parents, most likely) to an online hub with its healthcare plans. Brand Marketing Outbrain Adds $35M in Latest Fundraising Outbrain just picked up $35 million to keep churning out its signature viral advertising links. Digital A Viral Audience Can Only Happen With the Right Marketing Bait I was channel surfing the other night and landed on Discovery Channel’s Deadliest Catch. Digital Just How Much Royal Baby News Was Consumed? George Alexander Louis, the baby boy born to Prince William and Kate Middleton, has had the world's attention for months—and the advertising/content discovery platform Digital CBS Interactive, nRelate Partner in Curation Those in the online publishing game constantly compete for the chance to put content in front of Internet users, and a new partnership between CBS Interactive and the content discovery platform nRelate may raise the stakes. Digital Social Traffic Worth Less to Publishers Than Search There’s no question that social media is becoming an increasingly important source of traffic for Web publishers, from articles and videos being shared among friends on Facebook to users following individual reporters on Twitter. But it turns out that social media referrals may be worth less to publishers than direct traffic or traffic from search.