How Easy, Sleazy Money Is Ruining Publishers’ Reputations
“The 19 Hottest Female Politicians Around the Globe!” “Donald Trump’s Advice For Paying Off Mortgage (It’s Genius!) “What These 31 Bond Girls Look Like Now Is Incredible” In the past [...]
Healthcare Giant Pushes ‘ABCs of Disease’ Videos With Wide Ad Outlay
Performance Marketing
WellPoint has debuted a kids-based video campaign called the "ABCs of Disease" that's designed to drive viewers (parents, most likely) to an online hub with its healthcare plans.
Outbrain Adds $35M in Latest Fundraising
Brand Marketing
Outbrain just picked up $35 million to keep churning out its signature viral advertising links.
A Viral Audience Can Only Happen With the Right Marketing Bait
Performance Marketing
I was channel surfing the other night and landed on Discovery Channel’s Deadliest Catch.
Just How Much Royal Baby News Was Consumed?
Performance Marketing
George Alexander Louis, the baby boy born to Prince William and Kate Middleton, has had the world's attention for months—and the advertising/content discovery platform
CBS Interactive, nRelate Partner in Curation
Performance Marketing
Those in the online publishing game constantly compete for the chance to put content in front of Internet users, and a new partnership between CBS Interactive and the content discovery [...]