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MLB and New Era Are Reminding Baseball Fans That Opening Day Is Almost Here

Brand Marketing

With Major League Baseball's regular season just a few weeks away, fans of America's pastime have reason to celebrate.

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New Era’s Chicago Rivalry Wraps With an Epic Staredown

Creativity

The Brooklyn Brothers deliver another hit in their humorous "Chicago vs. Chicago" series for sports-cap maker New Era that stars NBC sitcom actors Nick Offerman, a Cubs fan, and Craig [...]

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Offerman, Robinson Back for Round 2 of New Era’s Cubs-White Sox Campaign

Creativity

NBC sitcom stars Nick Offerman, a Cubs fan, and Craig Robinson, a White Sox fan, return in a second satisfying Brooklyn Brothers spot for sports-cap maker New Era.

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The Spot: Crosstown Rivals

Brand Marketing

IDEA: Sports-cap company New Era had a big hit last year with Alec Baldwin and John Krasinski trash-talking about the Yankees and Red Sox. For an encore, agency The Brooklyn [...]

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The Spot: Trash Talkers

Brand Marketing

GENESIS: After airing a single ad with Evan Longoria last year, New Era—the maker of official MLB-licensed baseball caps—wanted something more episodic that would stay fresh over the long 2011 [...]

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Krasinski and Baldwin Playing With Fire in Latest New Era Spot

Creativity

The Red Sox and Yankees begin another series tonight, which means yet another installment—the fifth overall—in New Era's trash-talking ad series (via the Brooklyn Brothers) between Boston fan John Krasinski [...]