Google Is Targeting Travel Marketers to Buy Native Programmatic Ads
In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands.
How Jeep Got Tech Geeks and Lifestyle Enthusiasts to Watch Its Ads on Yahoo
Despite all the negative chatter about Marissa Mayer's leadership and increasing pressure from Wall Street, brands like Jeep are seeing success advertising on Yahoo.
Google Unveils New Programmatic Native and Full-Screen Mobile Video Ads
Google is now offering programmatic ads for native content and mobile video publishers, working with its DoubleClick clients like eBay. Such publishers can make native ad units available for programmatic [...]
Here’s How Telemundo Plans to Help Brands Market to Millennials
TV / Video
Telemundo boasts one of the strongest reaches across social media, with roughly 60 million fans and followers. It now wants to share its expertise with brands. NBCUniversal Telemundo Enterprises' Digital [...]
The Next Stop for Presidential Hopefuls Who Want to Reach Millennials: BuzzFeed Videos
TV / Video
As the race for the White House heats up, BuzzFeed is looking to grab a big piece of the political advertising pie.
Now Marketers Can Buy Sponsored Content Programmatically
Publishers' branded content is going programmatic. Today, Sharethrough and AppNexus are rolling out real-time bidding for Sharethrough's news feed-like promos.