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A Publisher’s Guide to Inbound and Content Marketing

Media

It’s no secret that advertisers are diverting dollars from print and digital with publishers into inbound and content marketing. Likewise, agencies tell their clients that they can handle all of [...]

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Despite Challenges, Native Ad & Header Bidding Opportunities Are on the Rise

Media

Last year was a good year for digital publishers. Although overall advertising growth slowed overall, according to eMarketer, digital advertising grew more than 15% and almost cleared $70 billion. And, [...]

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5 Ways to Improve Native Ads While Maintaining Reader Trust

Media

Native advertising is now a major revenue driver for publishers, and its share of the advertising market will continue to grow. Revenue earned from native display advertising in the U.S. [...]

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Google Is Targeting Travel Marketers to Buy Native Programmatic Ads

Performance Marketing

In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands.

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At Reboot, Learn How Your Peers Are Changing to Achieve Sales Success

Media

In just over a week, media sellers will convene in NYC for the second annual Reboot: Radically Transforming Media Sales. Leading Reboot is our Chief Media Alchemist Andrew Davis, of Reboot [...]

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Branded Content Leads to 59% Better Recall Than Other Digital Ads

Performance Marketing

Branded content bests other online advertising in multiple ways, per a new joint study from IPG MediaLab, Forbes and Syracuse University's Newhouse School. Here are a few quick hits from [...]