Despite Challenges, Native Ad & Header Bidding Opportunities Are on the Rise
Last year was a good year for digital publishers. Although overall advertising growth slowed overall, according to eMarketer, digital advertising grew more than 15% and almost cleared $70 billion. And, [...]
Why WSJ’s Sponsored Content Features the Economics of Sex and Drugs
Brand Marketing
Want to know the cost of a royal wedding feast in 15th century Italy or a sex slave in ancient Rome? To promote The Girlfriend Experience, a new Starz show [...]
Why the Humble Banner Ad Is Not Dead
Performance Marketing
It seems the writing's on the wall for the banner ad.
Twitter Announces Native Video Ads and a New Polling Feature
Performance Marketing
Twitter announced a limited beta test of native video ads Wednesday at the Twitter Flight developer conference in San Francisco.
Instagram’s New Trending Tags and Places Search Have Real Ad Potential
Performance Marketing
Instagram announced two updates today designed to allow users to more easily find content that interests them, and it's not hard to imagine advertising getting tucked into the features.
How Doug Ellin Turned Entourage Into the New Paragon of Product Placement
Brand Marketing
For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight.