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WPP’s Xaxis Is Bringing Its Native Advertising Arm to North America

Digital

Xaxis, WPP's programmatic media and advertising platform, will soon use its German native advertising arm for the first time in hopes of capturing part of North America's growing native programmatic advertising market.

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How Doug Ellin Turned Entourage Into the New Paragon of Product Placement

Brand Marketing

For filmmaker Doug Ellin, who is as passionate about cars as he is movies, it was love at first sight.

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Teen Vogue Debuts Condé Nast’s First Sponsored Cover Ad

Digital

Kylie Jenner has been the subject of plenty of online buzz this week for landing her first solo Teen Vogue cover, but it won't be the reality star's face subscribers see when they receive their music-themed May issue.

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Is Vagueness Killing Advertising?

Brand Marketing

The rise in popularity of mobile advertising, content marketing, native advertising and the continued focus on digital leads me to one question: Does anyone really know what they are?

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New Content-Driven Ad Network Partners With Time Inc. and Meredith

Digital

With the content marketing and native advertising scene getting increasingly crowded with tech players such as Outbrain, Sharethrough and Nativo, just to name a few, OneSpot thinks it's found an edge on those competitors.

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The New York Times Runs Its First-Ever Native Print Ad

Digital

The New York Times introduced its first native ad product, called "Paid Posts," on its website in January.