Ford Plans to Triple Its Investment in Self-Driving Cars in the Next 5 Years
Performance Marketing
BARCELONA, Spain—This year's theme at Mobile World Congress is "Mobile is everything," and in no industry is that more clear than automotives, with seemingly never-ending chatter about self-driving cars and [...]
7 Ways SXSW Is Starkly Different From Mobile World Congress
Performance Marketing
With Mobile World Congress now in the rearview mirror and South by Southwest coming up this weekend, let's take a moment to compare the late-winter, tech-based marketing festivals. Here are [...]
10 Mind-Boggling Stats from Mobile World Congress
Performance Marketing
The Mobile World Congress wrapped up in Barcelona today, and here are the 10 most jaw-dropping numbers from the four-day event.
5 Weird and Wonderful New Marketing Technologies From Mobile World Congress
Performance Marketing
Mobile World Congress, the tech conference that attracted more than 70,000 attendees to Barcelona this week, wraps up today. And we're sharing five technologies that grabbed our attention, with an eye [...]
With 1.7 Million New Users a Day, Will This App Be the Next to Take America by Storm?
Performance Marketing
Line, which has 181 million monthly active users worldwide, has yet to truly market its mobile app in the United States. But the Japan-based messaging platform has already built up [...]
Shazam Will Make Its Smartwatches Debut Later This Year
Performance Marketing
Shazam has designs on reaching a much broader audience through platforms beyond smartphones. The music-and-TV app later this year will include functionalities on smartwatches, the company revealed today at Mobile [...]