This is a Profile

Facetime: Coast to Coast Parties

Brand Marketing

From Barcelona to Hollywood, celebrities and media stars came out to celebrate.

This is a Profile

In the Future, Visa Will Tell You When It’s Time to Fill Up Your Car With Gas

Digital

BARCELONA, Spain—For Visa, mobile payments are old news. Nowadays, the brand has its eye on tying the Internet of Things to payments—starting with the connected car. While not yet a reality, Visa is showing off a prototype of a connected car app built with Honda at Mobile World Congress this week.

This is a Profile

Can Mobile Save the Cruise Industry?

Digital

BARCELONA, Spain—When you think of the world's biggest mobile brands, Royal Caribbean probably isn't the first name that comes to mind, but its fleet of ships are slowly becoming floating digital hubs.

This is a Profile

Yahoo Exec Calls Out Mobile Ad Blocker for ‘Destroying the Ecosystem’

Digital

BARCELONA, Spain—A panel discussion about ad-blocking at Mobile World Congress showed just how high the tension is getting between advertisers, tech companies and ad blockers.

This is a Profile

Marketers Can Now Buy Keyword-Based Mobile Ads for 100 Million Worldwide Locations

Digital

BARCELONA, Spain—A number of location-based ad-tech players are at Mobile World Congress this week to talk about the shift from online to real-world advertising, and xAd's pitch to global marketers is particularly interesting.

This is a Profile

Can Marketers Stop Ad Blocking by Offering Free Mobile Data?

Digital

BARCELONA, Spain—Would free data be enough of an incentive for people to turn off their ad blockers?

{"taxonomy":"","sortby":"","label":"","shouldShow":""}