AI Best Practices in the Real World – Dr. Merlin Stone discusses Artificial Intelligence in the Near Future, Part II
Performance Marketing
We continue our conversation with Dr. Merlin Stone about the proliferation of artificial intelligence in the real world. Does AI's use of algorithms always leads to smarter decisions? The answer [...]
Dentsu Aegis and Kargo Are Collaborating to Bring More Creativity to Mobile Ads
Creativity
Premium mobile ads seller Kargo is getting an embedded presence within holding company Dentsu Aegis Network, building on their alliance from the last five years.
Here’s a Timeline Showing Instagram and Snapchat’s 2016 War Over the Best Features
Performance Marketing
In the race to stay fresh and gain millennial users, the battle between Snapchat and Instagram heated up this year as the two apps constantly tried to one-up each other [...]
State Farm and Postmates Are Delivering Free BBQ-and-French-Fries-Stuffed Burritos to NFL Fans
Performance Marketing
Football fans love their big-screen TVs so much that "housegating" is evidently the new tailgating. State Farm, working with agency DDB Chicago,
Amazon Is Dominating Online Retail Going Into the Holiday Shopping Season
Performance Marketing
Some might say it's Amazon's online world, and the rest of us are just browsing in it.
It’s All About Mobile
Performance Marketing
When I look back at the past 10 years of marketing, there's no doubt in my mind what has been the most game-changing development: Smartphones. With them in our pockets, [...]