Dentsu Aegis and Kargo Are Collaborating to Bring More Creativity to Mobile Ads
Premium mobile ads seller Kargo is getting an embedded presence within holding company Dentsu Aegis Network, building on their alliance from the last five years.
Facebook’s Vertical Videos Are About to Appear in Your Mobile News Feed
Facebook no longer wants to look square to the kids, so it's going rectangular like Snapchat. And brands are already on board.
This Startup Is Helping Turn Dodger Stadium Into a Pokemon Go-Like Palace
Xperiel, an experiential marketing startup with a focus on mobile, is coming out of stealth mode today and announcing a $7 million round led by investors including several Google board members, [...]
Snapchat Is Letting More Brands Run Ads Between Friends’ Stories
When Snapchat unleashed its ad-tech program Snap Partners in June with plans to serve video ads between stories, observers wondered how users would respond to seeing ads alongside their friends' [...]
6 Mobile Apps Hillary and Trump Should Use to Win Over Young Voters
The 2016 presidential election is drastically different from previous races when it comes to courting young voters, primarily because of the many popular mobile apps out today that didn't exist [...]
Even as Mobile Gobbles Up Web Traffic, 80% of Companies Don’t Have a Long-Term Strategy
Only 20 percent of companies have a mobile marketing strategy that extends into the next 12 months, per a report from Adobe today. Put another way, 80 percent of brands [...]