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How Tech-Savvy Kids Are Wrecking the Effectiveness of Google Ad Campaigns

Performance Marketing

Are your Google ad campaigns being wasted on kids accidentally clicking ads on their mobile phones? If you're targeting Google's Display network, then there's a good chance you're wasting a [...]

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4 Tips for Making Banner Ads That Actually Might Work

Performance Marketing

Mobile and desktop banner ads have long been major eyesores viewed with disdain by the digital advertising industry, but BBDO claims marketers are thinking about them the wrong way.

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Digital Advertising Grew to a $32 Billion Industry in the First Half of 2016

Performance Marketing

According to a new report from the Interactive Advertising Bureau, revenue from digital advertising, driven largely by search and mobile, reached $32.7 billion for the first half of 2016, an increase [...]

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Study Shows That 75% of Global Internet Access Will Be From Mobile This Year

Performance Marketing

With high internet speed and smartphone ownership, it's easy to imagine that Asian countries would dominate global mobile usage, but a new report from Zenith finds that Spain may actually be [...]

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Media Pitch: Parsec Believes Time-Based Advertising Is Key to Mobile Success

Media

It’s difficult for publishers to sell digital advertising at a premium price because digital ad performance metrics are murky, particularly on mobile devices. Thanks to ad blocking, ad fraud, and [...]

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Whether Mobile Shoppers Are Fickle or Smart, Holiday Retailers Need to Deal With Their Elusive Ways

Performance Marketing

Holiday shoppers can be pretty fickle, according to Google's retail-based study being released today.