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COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot

Performance Marketing

Within a very short period, the way Millennials and Gen Zs buy products and consume media also has changed dramatically. And while many of these shifts — such as the [...]


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Millennials Are Spending More on Health and Wellness

Performance Marketing

According to The Center for Generational Kinetics, Millennials are spending both their own money and that of their Boomer parents’, and what has their focus the most is health and [...]

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How to Perform Generational Targeting in Direct Mail Marketing

Performance Marketing

Generational targeting in direct mail can be instrumental in increasing your response rates. As brains age they change, and the way we need to target people also changes. Because the [...]

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Generational Marketing: Gen Z Goes to College

Performance Marketing

I’ve taught in colleges since 2005, and have shared my observations about Millennials in several Target Marketing blog posts. Recently, I realized that most of my current students aren’t Millennials, [...]

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Do Buzzwords Get in the Way of Progress?

Performance Marketing

Have you read a column in the past week, month or year that's void of buzzwords? Probably not. In the age of 5,000-plus choices of what partners, technologies or agencies [...]

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Marketing and Beyond: The Evils of Inertia vs. a Bias to Act

Performance Marketing

Inertia is a terrible thing. In marketing and beyond, inertia breeds complacency. It defeats initiative. And often leaves us stuck in life and work situations that very much prevent progress.