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What Consumer Marketing Will Look Like in 2025

Media

We can see a lot of ways commerce is changing today. Amazon and other ecommerce putting pressure on retail, customer experience trumping brand message, consumer interaction moving to the web [...]

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3 Things Brands Should Know About Gen Z—and They’re Not All About Snapchat

Performance Marketing

Marketing has a new buzzword: Gen Z. Younger than millennials, the next generation is more reliant on digital than its predecessor, forcing brands to get more creative in their marketing.

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Infographic: What Millennial Women Value Most in Terms of Work, Money and More

Brand Marketing

Millennials make up about one-quarter of the U.S. population, and women comprise about half of the demo.

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Why Recent Grads Are Breaking Up With Blogs in Favor of Podcasts

Performance Marketing

Bobby Hobert recently graduated from a small business school outside of Boston. Like many college students before him, his post-graduate plans were a little murky. "Everyone was talking about what [...]

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The NFL Is the First Sports League to Get a Snapchat Discover Channel

Performance Marketing

The National Football League on Tuesday revealed that it signed a multiyear extension with Snapchat that will make the NFL the first sports league with a Snapchat Discover channel.&nb

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Infographic: Craft Beer Drinkers Consult Their Phones Before Opening Their Wallets

Brand Marketing

Beer ranks among the most popular categories in the artisanal foods craze sweeping the U.S. over the last decade. The craft beer vertical, meaning beer produced by small, independent brewers [...]