7 Cool Direct Mail Involvement Devices
Performance Marketing
You want your direct mail to avoid the recycling basket, but how? One good way is to consider involvement devices. These techniques require a prospect to take an action — [...]
Omnicom Media Group Scores More Work From Mercedes-Benz by Adding South Africa
Brand Marketing
Following a review, Omnicom Media Group has added Daimler's Mercedes-Benz in South Africa and held onto its business in Canada, Australia and New Zealand, where it was the incumbent. Mercedes-Benz [...]
Kids Are Given Toy Cars That Can’t Crash in This Amusingly Mean Mercedes-Benz Ad
Creativity
Mercedes-Benz's new ad doubles as a social experiment for children. The automaker installed heavy-duty magnets inside toy cars to highlight its Brake Assist System PLUS. The video then shows kids—who [...]
Any Idea What These Remarkably Subtle Mercedes-Benz Ads Are Trying to Say?
Creativity
Subtlety is a valuable thing in advertising, as consumers will always feel better about a brand that lets them connect the dots instead of hammering them over the head. But [...]
Mercedes Accelerates to Its Top Speed in Real Time Through 4 Short Ads
Creativity
These four brief ads from Jung von Matt illustrate, in real time, just how quickly the Mercedes-AMG GT S accelerates from 0 to its top speed of 310 kilometers per [...]
Can Cadillac Move Back Into the Luxury Lane?
Brand Marketing
When Cadillac announced last fall that it was leaving Detroit for New York's SoHo district, critics groused that the 113-year-old nameplate was desperate for some hipster chic to rub off.