MLS Hopes to Bolster Support Among Fans With a New Tagline and More Mobile
Brand Marketing
Seeking to consolidate its appeal among existing fans and reinforce TV viewing habits, Major League Soccer has adopted a new stance for its 2016 promotional campaign. "Stand as one" is [...]
New Stars, Teams and Sponsors Signal Soccer Has Staying Power in the U.S.
Brand Marketing
On Sunday, football stars Kaká and David Villa will face off in Orlando Citrus Bowl Stadium, kicking off the Major League Soccer season in front of a sold-out, 60,000-person crowd.
Heineken Is Cornering the Beer Market for Soccer Fans
Performance Marketing
Heineken has inked a five year, $50 million sponsorship deal with Major League Soccer, according to The Wall Street Journal.
Condé Nast Entertainment Debuts The Scene
Performance Marketing
Condé Nast Entertainment isn't just making a splash in the digital video space.
Major League Soccer Is Using World Cup Fever to Score New Fans
Brand Marketing
Since rolling out in 1996, Major League Soccer has struggled to gain prominence in the U.S. But thanks to World Cup fever, the spirited U.S. team and its hero Tim [...]
Yankees, Manchester City Team Up for MLS Launch
Two of the world’s most prominent sports franchises have joined forces to bring a new Major League Soccer club to New York.