Luxury goods Brand Marketing Infographic: Brands Should Treat Consumers as Friends, Not Age Groups A new report from Trendera, a trend forecasting and creative marketing firm, found there's not much difference in lifestyle preferences in consumers ranging in age from 13 to 50. Brand Marketing Luxury Resellers Are Giving Fashion a Second Life Jaclyn Shanfeld became a fashion entrepreneur by accident. After snapping off a heel while rushing to a bar mitzvah in Beverly Hills, she hobbled into the local Fred Segal boutique and panic-bought a pair of Yves Saint Laurents—that turned out to be too small. Brand Marketing Orient Express Makes Quick Stop in New Patek Philippe Ad For the benefit of those with a little extra spending cash lying around, a one-way ticket from Paris to Istanbul on the Venice-Simplon Orient Express now costs $10,340. You certainly wouldn’t want to miss that train, so why not buy a decent wristwatch, too? Say, a nice Patek Philippe chronograph in rose gold? That’ll add another $79,800 to the old platinum card. Brand Marketing How Rolex Runs on Autopilot If there’s a branding equivalent of reaching nirvana, Rolex has done it. The 108-year-old brand is so famous, so coveted, it’s virtually synonymous with the luxury watch category, if not success itself. Digital Is Gilt Really Worth $1 Billion? A group of VCs recently invested $138 million in Gilt Groupe, giving the company a valuation of $1 billion despite the fact that the site hasn’t made a profit since its launch in 2007.