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My LinkedIn Error – Brought to You by a Thumb

Performance Marketing

Recently, I was on a train when I saw a connection request on LinkedIn from a former colleague of mine initiating a job search. Upon having accepted, LinkedIn sends a [...]


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How to Respond to Cold Email Rejection

Performance Marketing

"Thanks, but we already have a vendor." Or "Thanks, but we already have a solution." It's tough to read such replies to cold emails. Nice to get replies, not so [...]

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Cold Email Templates: Who Do You Trust and Why?

Performance Marketing

From CEOs to inside sellers with no experience: Each week, I meet sellers using the exact same cold email templates ... sourced on Google. They all report the same results. [...]

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Use My Personal Data, But Don’t Offend Me

Performance Marketing

I’m fine with companies collecting my data; however, how about providing me something in return?

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2 Emails You’re Sending That Rarely Work

Performance Marketing

Never say never? I try to not speak in absolutes and remain positive. But there are two flavors of cold emails you're probably sending that do more harm than good.

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Why Your Social Selling Index Means Nothing

Performance Marketing

You and your sales force are selling socially. You've got a LinkedIn Sales Navigator seat. Browser is fired up. You're sharing valuable insights and racking up Social Selling Index points [...]