Social Selling May Be Wasting Time
Performance Marketing
Helping buyers buy is where the action is. The goal of the modern B2B seller is to get into conversations earlier — help buyers get ready to buy, consult with [...]
3 Questions to Ask Before Investing in Sales Navigator
Performance Marketing
Wondering where your LinkedIn Advanced Search is? Poof! It's no longer part of your free LinkedIn user account. If you want to search for prospects on LinkedIn you must buy [...]
A Popular (yet Ineffective) LinkedIn Tactic
Performance Marketing
Considering investing in LinkedIn automation software? Already using automated tactics? Beware: Automation is not helping social sellers start conversations. Don’t let your hopes or a LinkedIn “expert” (charlatan) tell you [...]
Publicis, Dentsu and WPP Agencies Are Getting Reams of New LinkedIn Ads Data
Performance Marketing
Marketing software company DataSift is partnering with LinkedIn to offer more LinkedIn ads insights as well as additional audience segments when it comes to the professional networking platform's 467 million [...]
5 Phrases That Poison Sales Prospecting Emails
Performance Marketing
Salespeople who want to strengthen their sales prospecting email technique often seek advice. That’s a good thing. Whether you're using LinkedIn InMail or standard email when prospecting new business, I [...]
Why You Must Stop Believing Social Selling Exists
Performance Marketing
“You need this revolutionary new social selling now or you'll be left behind. What? You don't know how to use [insert new technology] to zoom sales? Buy my book, attend [...]